Marketing Platform Driven Enriched Customer Experiences
Personalizing Customer Journeys On Marketing Automation
Unification and consistent experience across content, campaigns, and business-to-customer touchpoints is the key to forging strong connections with the customer. However, it’s easier said than achieved with siloed efforts from sales, marketing, and customer engagement teams, engaging with customers with data from a specific channel only. This becomes a roadblock to contextualized customer experiences.
Our resolution brings personalization into customer journeys with AI-driven Martech solutions. We deliver campaign automation platforms that collate data from all customer touchpoints, integrating the insights to drive effective omnichannel campaigns. The outcome is hyper-personalization and customer-centric RoI.
Detailing Our Martech Expertise
Identification and implementation of suitable Martech solutions into enterprise functions
Seamless integration support for CRM, CMS, Analytics solutions, Visualization tools, etc.
IP Warmup to gradually enhance a client’s capability to send emails in bulk
Efficient list building on thorough segmentation of unified customer data
Campaign automation, personalization, and goal tracking to measure outreach
Revenue performance management on customer interactions in the revenue cycle
Campaign analytics generation for better decisions to improve engagement and performance
Visualization of campaign performance through intuitive dashboards
Managing and executing streamlined marketing campaigns
Differentiating Martech Campaigns
From Database Optimization To Customer Behavior Analytics
Optimally segmenting customer database on buyer preferences and behavior for campaign personalization
Enriching emails with personalized content, push notifications, and social integrations for increased open-rates
Thoroughly A/B tested content used inconsistent multi-channel and multi-campaign communication strategy
Customer Behavior Analytics
Automated capturing of customer actions to generate data-driven campaign analytics for improved decisions